The Telecom Company, Bharti Airtel very recently announced some changes in its Postpaid plans. With this, the company plans to dispose off all the postpaid plans which cost less than Rs 499. Only some limited plans will now be available for the customers.
A senior employee of the company has said that this step aims to make plans more simple. Also, this would significantly increase the amount the company gets from mobile users. The Average Revenue Per User (ARPU) will also improve.
Meanwhile, users saw a similar thing in the past as well. A few months back, Airtel had announced that incoming services of those customers who do not recharge with a plan for more than 15 days, will be stopped. This includes all the incoming calls, as well as, messages.
The company will start to withdraw the postpaid plans costing below Rs 499. Meanwhile, customers willing to spend some extra amount, will get additional benefits including access to digital content.
The company plans to drop the Rs 299 and Rs 399 Postpaid Plans
Just after the announcement, Airtel discontinued its Postpaid plan which costed Rs 299. The company further plans to revoke the plan costing Rs 399. Besides, Airtel also reduced the number of plans costing more than Rs 499. Now, only 3 postpaid plans are available above Rs 499. These are the Rs 749, Rs 999 and Rs 1599 plans.
Airtel reported a total mobile customer base of 28.4 crore, as of 31 December 2018. The company is currently under the process of acquiring Rs 25,000 crore through an ongoing rights issue. According to a recent report from SBICAP securities, Airtel is improving in terms of its ARPU. Airtel gained a 20% increase in its ARPU. Whereas, Reliance Jio saw a 3% drop in the company’s ARPU.
Meanwhile, Vodafone-Idea recorded a 16.3% rise in its ARPU between January-March quarter this year. It has reached to a new high of Rs 104. Previously, it was at Rs 89 in the October-December quarter last year.